EXCERPT FROM BETTER BIOECONOMY

Last week, I had the privilege of interviewing Rebecca Palmer, the Chief Marketing Officer of Terra Bioindustries, a Toronto-based startup that is decarbonizing supply chains with upcycled ingredients.

Rebecca took a unique journey from plant biotechnology to marketing. She shared insights into Terra Bioindustries’ approach to transforming agrifood byproducts into sustainable B2B inputs.

HIGHLIGHTS

• Overview of Terra Bioindustries
• Terra’s 100% upcycled ingredients that are loved by businesses
• How to tell stories that resonate with your audience
• Food industry trends from a B2B perspective
• Biggest lesson learned from building a brand in the food industry
• Terra Bioindustries’ next steps