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EXCERPT FROM BETTER BIOECONOMY

Last week, I had the privilege of interviewing Rebecca Palmer, the Chief Marketing Officer of Terra Bioindustries, a Toronto-based startup that is decarbonizing supply chains with upcycled ingredients.

Rebecca took a unique journey from plant biotechnology to marketing. She shared insights into Terra Bioindustries’ approach to transforming agrifood byproducts into sustainable B2B inputs.

HIGHLIGHTS
  • Overview of Terra Bioindustries
  • Terra’s 100% upcycled ingredients that are loved by businesses
  • How to tell stories that resonate with your audience
  • Food industry trends from a B2B perspective
  • Biggest lesson learned from building a brand in the food industry
  • Terra Bioindustries’ next steps
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